It’s hard to believe, but the winter is soon winding down and thoughts about the coming seasons are starting to drift into our minds. To help prepare your business or organization, we’ve lined up a series of webinars (10 if you can believe it!) covering a range of topics that will help different aspects of your operations and are sure to expand your knowledge.
As part of OHTO’s commitment to responsible tourism, we’ve brought together a solid team of facilitators to guide our tourism industry in various areas that are key to responsible tourism. And we will continue to offer similar opportunities and resources that will empower our industry toward creating a resilient and sustainable future.
Get to Know TIAO
Wednesday, March 2 | 10-11am
With special guest, Carol Greenwood, Vice President, Membership & Business Development at TIAO, hear about the many ways TIAO has been actively advocating for the industry and the many resources they have available. You’ll also get to learn about the membership benefits and the ways you can connect with TIAO for support. OHTO is a proud member of TIAO and we strongly encourage our members to become members too.
Ontario Staycation Tax Credit 101
Friday, March 4 | 10-11am
With special guest, Dr. Jessica Ng PhD., Director of Policy & Government Affairs at TIAO, to learn about the Ontario Staycation Tax Credit and what it means for tourism in the region. Have the opportunity to ask questions about the tax credit, what it means for your business and your guests, and how to take advantage of this opportunity.
Camp Tech: Small Business Websites 101
Tuesday, March 8 | 10-11:30am
There is a great deal to consider when you’re building a new website or redesigning an existing one. This beginner workshop covers everything you need to know, from choosing and registering a domain name, to building the website itself, to making sure it’s secure. Join facilitator Nicole Mickelow from Camp Tech and be in the know on small business websites.
Not 9 to 5: How to Improve Workplace Mental Health in Hospitality
Wednesday, March 9 | 1-2pm
Not 9 to 5 is an industry-specific nonprofit organization that acts as a resource for the hospitality and foodservice sector. Join special guest Hassel Aviles, Co-Founder & Executive Director of Not 9 to 5, to learn about the Not 9 to 5 organization, what they do and what you can do to improve workplace mental health support in your establishment.
Camp Tech: Social Media for Small Business
Tuesday, March 15 | 10-11:30am
Social media can be a very powerful tool for business growth, but first you need to know what it is and how it works. In this fun and interactive workshop, facilitator Kristy Guthrie from Camp Tech will look at the basics of today’s popular social media channels—including Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest—and decide which are right for you. You’ll develop a social media plan that will drive business results without a big investment of time and energy.
GreenStep Solutions: Intro to the Business of Sustainability for Tourism Businesses
Wednesday, March 16 | 2-3:30pm
Join GreenStep’s Sustainable Tourism Team for this informative webinar to learn how your business, and the planet, can benefit from assessing your business’ sustainability performance. This webinar is for any business owner or manager who is interested in broadening their knowledge of sustainability while seeking ways to get started on their journey to improving their performance while reducing financial risk to their business.
Camp Tech: Digital Marketing on a Shoestring Budget
Tuesday, March 22 | 10-11:30am
You don’t need a big budget to get noticed on the web – you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify your message online. In this hands-on workshop, facilitator Tara Wilkins-McClune from Camp Temp will share with you the tricks and tools needed to market your business effectively on a shoestring budget.
Indigenous Cultural Awareness and Q&A
Wednesday, March 23 | 1-3pm
Join special guest, Aimee Bailey (Màmiwi Anishinàbikwe, Sturgeon Clan) from the Circle of Turtle Lodge, to learn a brief history of the Indigenous People of Canada, the History of the Algonquins of Pikwakanagan First Nation, a comparison of Indigenous & Western Values and the chance to develop your Land Acknowledgement Statement.
Camp Tech: eCommerce Options for Small Business
Tuesday, March 29 | 10-11:30am
It’s never been easier for small businesses to dip their toes into the world of ecommerce. Discover the fundamentals of selling online in this webinar overview of ecommerce choices available for beginners. Facilitator Dara Skolnick from Camp Tech will share with you the options for adding ecommerce functionality to an existing website, selling through a third-party marketplace, and building your whole website as an online store.
JEDI (Justice, Equity, Diversity & Inclusion) Leaders in Tourism
Wednesday, March 30 | 10-12pm
Through an interactive webinar with facilitator Farah Fancy, learn about what is meant by JEDI (justice, equity, diversity and inclusion, and how to become a leader in tourism. This session is ideal for anyone looking to expand their knowledge of DEI and is looking for the next steps in how to approach your business or organization from the perspective of DEI.
Have questions?
If you have any questions regarding this webinar series, please contact Kasey Rogerson at kasey.rogerson@ohto.ca.
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