Getting Social: January 2017

It’s no secret the social media world is constantly evolving. New platforms are popping up, existing platforms are changing their algorithms and releasing new features, and what was trending yesterday seems to be forgotten today.

By now, you’ve probably noticed that the majority of our Come Wander efforts will be focused on the digital world, which includes social media. Though it moves quickly and can seem overwhelming to stay on top of, social media also allows us a direct way to connect with our audience and inspire visitation.

As we move towards our official consumer launch of Come Wander, we’ll be leveraging social media to connect with our followers and create a community that celebrates the ideology of wandering. To do this, we’re going to continue focusing our social efforts on four of our existing platforms: Facebook, Twitter, Instagram, and YouTube.

We’ve already started the online conversation and are pleased to share that we’ve had many people join in. We hope you’ve been using #ComeWander and want to encourage you to continue to do so moving forward, but also to go even further. Instead of just using this hashtag, try searching #ComeWander on Instagram and Twitter. Take a look at what visitors are talking about and doing in the region. Once you know what visitors are saying, we hope you’ll be excited for your own social posts and can better participate in the conversation. With over 1200 posts shared in the past two months, there’s bound to be a post or two that inspire you.

Feeling overwhelmed? We want to help. On Blast Blog recently created a Social Media Cheat Sheet for 2017 and we wanted to share this with you. This is a guiding infographic that provides some great advice for the best day and time to post, sharing tips & tricks, photo-sizing, and tools to explore. It also provides a sneak peek into new features and trends to watch for in the exciting year to come.

Though chalk full of tips and tricks, it is still just a guide. It’s important to review your page metrics and engagement, and to pay attention and get to know your audience to best optimize your content and your posting schedule to them.

We look forward to getting social with you in 2017.

Julie Mulligan

Marketing Manager, OHTO

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Wandering Resolutions: January 2017

The New Year is in full swing and we couldn’t be more excited for what this means for Ontario’s Highlands. We’ve entered 2017: The Year of Come Wander.

This year we’ll be transitioning from traditional marketing tactics to fully embrace a content marketing approach designed to engage audiences and inspire visitation to Ontario’s Highlands. We look forward to the potential an ‘always on’ approach has to engage and continuously share the stories of the region.

To help guide our efforts, we’ve made three New Year’s Resolutions:

  1. Make new friends: You can never have too many friends. This year, we’ll be seeking out influencers in the media and social media world who connect with our wandering ideology and inviting them to discover their inner wanderers in Ontario’s Highlands. We’re looking to kick off an influencer program as a way to engage new audiences and share the stories of our region.
  1. Get organized: By now you’ve probably noticed that a large part of our plan involves developing content to support the Come Wander ideology. With all of the photos, videos, and digital assets that we’re creating, we need an organized way of storing, sorting, and sharing these, and we’ll be using Cleanpix to help us do this. Stay tuned for future announcements of how you can access and utilize Come Wander imagery.
  1. Be more active: We’ve already mentioned the ‘always on’ approach we’ll be taking to continuously share content throughout the year, but we want to make sure we’re ‘always on’ with you as well. We’ll be sharing more details on how you can feed into Come Wander moving forward, and encouraging two-way communication. Have a new product, event, or experience you’re planning? We want to hear about it! Please feel free to reach out throughout the year to keep us in the loop with what you have going on in your business or organization and we’ll be sure to do the same.

With the success found through content marketing, we certainly aren’t the only teams embracing this approach. Joe Pulizzi from Content Marketing Institute summarizes The Biggest Content Marketing Trends in 2017, giving us a snapshot of what we have to look forward to this year.

We can’t wait to wander with you.

Julie Mulligan

Marketing Manager, OHTO