Getting Social: January 2017

It’s no secret the social media world is constantly evolving. New platforms are popping up, existing platforms are changing their algorithms and releasing new features, and what was trending yesterday seems to be forgotten today.

By now, you’ve probably noticed that the majority of our Come Wander efforts will be focused on the digital world, which includes social media. Though it moves quickly and can seem overwhelming to stay on top of, social media also allows us a direct way to connect with our audience and inspire visitation.

As we move towards our official consumer launch of Come Wander, we’ll be leveraging social media to connect with our followers and create a community that celebrates the ideology of wandering. To do this, we’re going to continue focusing our social efforts on four of our existing platforms: Facebook, Twitter, Instagram, and YouTube.

We’ve already started the online conversation and are pleased to share that we’ve had many people join in. We hope you’ve been using #ComeWander and want to encourage you to continue to do so moving forward, but also to go even further. Instead of just using this hashtag, try searching #ComeWander on Instagram and Twitter. Take a look at what visitors are talking about and doing in the region. Once you know what visitors are saying, we hope you’ll be excited for your own social posts and can better participate in the conversation. With over 1200 posts shared in the past two months, there’s bound to be a post or two that inspire you.

Feeling overwhelmed? We want to help. On Blast Blog recently created a Social Media Cheat Sheet for 2017 and we wanted to share this with you. This is a guiding infographic that provides some great advice for the best day and time to post, sharing tips & tricks, photo-sizing, and tools to explore. It also provides a sneak peek into new features and trends to watch for in the exciting year to come.

Though chalk full of tips and tricks, it is still just a guide. It’s important to review your page metrics and engagement, and to pay attention and get to know your audience to best optimize your content and your posting schedule to them.

We look forward to getting social with you in 2017.

Julie Mulligan

Marketing Manager, OHTO

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